Arend Roses gets the Golden Touch!

Arend Roses launces a new large flowered high quality rose in bright yellow this week. First Gold!® by breeder Kordes. First Gold® is avalailable at clock number 14 at Royal FloraHolland Aalsmeer starting November  6th 2020. It will be auctioned in group 174, novelties. First Gold® is also available at the clock presales. 

First Gold!®

First Gold!® is the newest player in the 'Varieties of Excellence' of Arend Roses. This luxurios bright yellow rose is an asset for their current colour scheme.

First Gold® is a very welcome addition to the large-flowered rose assortment in Dutch roses, which is quite small at the moment. A remarkable trait of First Gold® is her beautiful dark leaves, which makes her yellow colour to be shown to advantage. Also this rose has a strong stem with only a few thorns, this makes this rose nice to work with for florists. First Gold offers a subtle, authentic rose scent, which is unique for flowers at the top end of the spectrum and wonderfully surprising for anyone who comes across First Gold®.

First Gold® is new to the European market and is the second introduction in cooperation with breeder Kordes, Arend Roses ‘signature rose’Red Eagle® is also theirs.

First Gold® has the productcode 125540. First Gold® is an exclusive variety and will be available only in small amounts, possibly more when demand is high. For information regarding availability please contact our sales department at